WR Magazine Article 22nd April 2017

Art in Architecture

A new artist, specialising in fine line ink work and watercolour of architecture and buildings of interest, is causing great excitement by the release of her first collection of artwork, depicting local buildings in Worcester in her own unique style.

A former marketing manager and part time artist, Jilly Oxlade-Arnott, decided to take the plunge and set up her own business – Architectural Impressions – in February of this year and has been busy capturing the city’s scape in ink and watercolour.

Having spent many years in marketing she felt it was time to set up on her own, combining her love of architecture and history, with her passion for art and knowledge of the power that art can deliver. Natural talent runs in her family; her father was an architect; brother a draughtsman and her sister is a potter and gilder who also runs an art gallery in Berkshire.

She wants to make art not just for people’s pleasure or as a beautiful lasting image, but for it to really work for businesses too; as a marketing tool. It’s not just about hanging something on a wall. When putting together a marketing plan, companies often overlook the very foundation of their business: the bricks and mortar. Her artwork is a beautiful real life representation and can be used in so many ways, especially with online media.

Dave Craddock, Managing Director of Craddock Brewery, “Jilly highlighted something we had not considered and has helped us promote our public houses in a way of which we had not previously thought. We are fortunate that many of our venues are of historic interest; in particular, the King Charles in New Street, which she has captured so beautifully. Many visitors to Worcester stop and take photographs but we can now offer them a more lasting memory to take home, by way of a greeting card or print. The art encourages them in and provides an additional revenue stream for the business. Selfishly I have kept the originals for myself, which have pride of place at home.”

Jilly undertakes both residential and commercial commissions, as well as offering her work through a number of ‘Collections’ as fine art prints, reproductions and greeting cards.

Her work will be on display at The Worcester Show in Gheluvelt Park on Sunday 13 August and will be hosted at Henley McKay Kitchens, The Tything, for the Worcestershire Open Studios on the August bank holiday weekend.

Link to WR Magazine Article

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