Art as business tool – The Halfway Inn

James and Magda Callery, proprietors of the Halfway Inn in Berkshire commissioned Jilly to paint their restaurant to use as a marketing tool.

Positioned halfway between Bath and London on the ancient A4 roman road, it has a long pedigree as a travellers rest and the image of the building is very important to James and his team. James and Magda have spent a great deal of time and effort improving the inside and outside of this restaurant having taking ownership of the premises. They know the restaurant/hosting business is not just about great food or wine but about the whole experience – which they deliver in spades!!

Mr& Mrs C: “We just love Jilly’s work and how she captures the essence of a building. Having seen her style we immediately wanted to use her work to promote our business and its been a great success – Thanks Jilly!”

Having taken various photographs, Jilly completed the detailed ink and watercolour in readiness for the relaunch. The artwork high resolution scan is currently being used on business cards, signage, menus and other printed marketing collateral.

See more of the Halfway Inn by going to their website:

Link to Halfway Inn website

Tel: +44 (0) 1488 608 115        Email: info@thehalfway-inn.co.uk

The Halfway Inn, Bath Road, Newbury, Berkshire, RG20 8NR

halfway inn logo

― Art as a business tool – Halfway Inn